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BEERVANA

2016 – Present

Client: Wellington Culinary Events Trust (WCET)

Location: Wellington

New Zealand’s most popular beer festival which has been operating for over 20 years. Held annually in August at Sky Stadium in Wellington over four sessions in two days, Beervana is not only about the beer but includes visual and interactive activity happening all over the stadium concourse. Beervana is all about discovery and collaboration – interactive themed bars, innovative collaborations, all paired with fantastic food. 

Our support covers all aspects of the event management including brewery, vendor, and stakeholder liaison, ticketing, health and safety, council permits and liquor licensing, and assisting with event concepts and strategy.

Some of the key delivery challenges of running Beervana have been managing multiple bodies with over 14,000 attendees over four sessions, nearly 80 breweries and food vendors, several layers of contractors and over 150 volunteers.  

"Avenues Event Management has supported the management of Beervana since 2016. Chris and James are my right-hand people. They've supported me from the beginning of my time with the festival and I am especially grateful for their professionalism, work ethic, and friendship through the tumultuous past few years of events in the time of COVID-19. I have always had the utmost confidence in their work and ability to bring to life a festival that has very specific goals and ethos. They've been instrumental in making Beervana the success that it is."
Ryan McArthurBeervana Manager, Wellington Culinary Events Trust (WCET)
"The main strategic objectives have been to enhance the reputation of Beervana while hosting a safe alcohol event that anyone (of age) can attend. "We have worked with Avenues the past few years at the Beervana event. James and the team are absolute professionals. The communication prior to the event is always clear and concise. James and the team are always helpful with any requests. At the event, the team are extremely supportive. Their energy and can-do attitude takes the stress out of pre-event preparation. The Avenues team are a pleasure to work with!"
Melanie MaddenHop Federation Brewery
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Avenues were brought on board to deliver a fully streamlined beer festival which could be appreciated by the beer community, breweries, food lovers, and the ticketholders alike. We knew it would be complicated to manage such a large festival, with alcohol involved, and a venue shaped as a circle, but we took on the challenge with results-driven approach helping to cement Beervana as New Zealand’s premier beer festival.

04 473 8044
04 473 8044